GreenBerry Media run a number of high profile sports portals including cricket20.com; the number one Twenty20 cricket website in the world. The site offers in-depth coverage of Twenty20 cricket including the t20 World Cup, Indian Premier League and the Friends Provident t20.
The success of cricket20 within the online marketplace can be attributed to the fact that Twenty20 cricket is a sport which lends itself perfectly to online coverage, with most games only taking 3 hours to complete cricket20 can engage users throughout a game unlike test match cricket were websites lose traffic throughout the day.
The length of time over which matches run, allied to the statistics-rich nature of the game, combine to produce a user experience which is full of content and high in visit frequency - especially to the live scorecards, graphics and info section of the site.
cricket20 has the ability to build brands, develop customer databases and reach markets that are traditionally hard to target, online advertising offers a wealth of possibilities.